Early mornings, late nights, long hours, and loud and crowded rooms don’t typically lend to enjoyable and fulfilling experiences, but for The Dough Bar Family, it was all of that and more at the 2018 Los Angeles Fit Expo.
For those who don’t know, the LA Fit Expo is an annual event that brings together fitness enthusiasts, health products, and anyone whose interests include working out and/or free samples. This year there were roughly 80 thousand attendees which for us meant a nonstop influx of doughnut and Crispy Bar tasters.
The calm before the storm began the day before the Expo with the arrival of The Dough Bar’s first special guest, Chris from @JunkBanter, and the nearly 25 minute search for him after his Uber driver dropped him off near an unfamiliar part of the convention center. Although the figurative heads of The Dough Bar, Ondrea, Marquez, Resty, Ademir, and Baby Mason, had been there since that morning, @JunkBanter’s arrival ushered in an excitement that would build with the subsequent arrivals of the rest of The Doughbar Family, and that would last until the end of the event. With a feverish wave of socialization and movement, Sammy, Lauren, Andrea, Melissa, and our sponsored athletes Ilyssa (@ohilyssa) and Ashley (@missashleysarina) also arrived, and we had our prep work done by 1:00 AM.
To say that The Dough Bar Family worked smoothly in a high pressure environment is a gross understatement. Learning curve included, each individual member of our team worked beautifully in tandem. Even when we had to switch out Katy with Kristy (@iffbbprokristycisneroz), the addition of Cameron and Ryan to the team ensured that we were never strapped for help. In fact, the only consistent problem that arose during the weekend was of our collective reluctance to leave the booth and all its excitement. Marquez, Ondrea, and Resty were surely worried that the lack of rest, hydration, and fuel would catch up to us, but who could leave when we were getting the compliments we did?
“I didn’t expect that to taste so good”
“These doughnuts are a game changer.”
The most consistent comment throughout the weekend usually came in the middle of our speech about long term storage information: “Oh, this box of doughnuts isn’t going to make it back to my car.”
In the midst of networkers, fans eager for pictures with our athletes, and ego-inflating cameras, it was comments like these that were truly the most humbling. It’s easy to forget that there are people who aren’t able to enjoy the types of products we offer at The Dough Bar - whose dietary restrictions have prevented them from having a regular high sugar, high fat, nearly no protein donut or rice crispy treat. It’s something a large chunk of the population might take for granted. To be told that we are delivering and that we are delivering well is flattering, but the underlying truth remains: confectioneries like donuts and rice crisp treats are considered the rare-if-ever “cheat meal.” The Dough Bar strives to make these treats more accessible to those with dietary restrictions - whether health or physique related - and push the standard of taste and consistency with “fitness foods.” At the end of the day, this is the gratifying part of what we do - even when we’re simply making someone’s day with a tasty treat they haven’t afforded themselves previously.
So on top of the excitement, the bustle, and the compliments that Team Dough Bar received all weekend, maybe it was also the ambition to fulfill our consumers’ previously unmet cravings that kept us all from leaving the booth. Sneaking some of those doughnut and Crispy Bar samples definitely didn’t hurt either.
Click here to learn more about the LA Fit Expo!